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"Little Elder brother" brand planning and positioning strategies

From;  Author: Print】【Close
"Little Elder brother" Great Qing Dynasty prince, crown prince, the emperor's successor. Is wealth, power, status symbol. Modern called: Leadership son of Columbia, wealthy son of Columbia. 1, small Elder brother brand positioning: (Strategy) At present China's most high-end, aristocratic, high-end baby feeding brand leadership. To create a high-end brand image, from the palace, the royal family's quality. First use of the world production of rice Kongmy brand and striving for world baby nutrition brand. 2, small Elder brother brand positioning (appeal) Excellent product feeding ① Chinese elite (excellent) Children ② "Little Elder brother" training future leaders. Elder brother of today's small, tomorrow's leaders. ③ feeding Professor ④ very quality (or nutrition), a leader for the future, especially for baby 3, describes the brand of small Elder brother 100 years ago, the Qing dynasty prince, known as the Elder brother Crown Prince, a child called "Little Elder brother." "Little Elder brother" in the past wealth, power, position, lovely symbol. Life of all luxuries. Today, the rapid development of the 21st century, the Chinese are hundreds of millions of children each family, the family's "Little Elder brother," "little emperors", they live in modern society, enjoying the modern cultural achievements, even more than being a small Elder brother more baby. "Little Elder brother" health food baby nutrition from formula feeding speed of the Qing Court, combined with modern physical characteristics and infant characteristics of integrated modern technology, lack of nutrients, specifically for the modern home, "Little Elder brother," "little emperors" specifically developed combination of multi-nutrient products. "Little Elder brother" is a perfect combination of tradition and technology. 4, "Little Elder brother," the advertising appeals Language: Excellent product feeding ① Chinese elite (excellent) Children ② "Little Elder brother" training future leaders. Elder brother of today's small, tomorrow's leaders. ③ feeding Professor ④ very quality (or nutrition), a leader for the future, especially for baby ⑤ hard the child is not suffering. ⑥ adults then province, one can not afford the baby's nutritional health ⑦ infants and young children lay the foundation period is the period of your baby, do not ignore the nutritional intake. 5, how to spread the "small Elder brother," Communication Strategy: Focus: to build "China's most high-end, aristocratic, high-end baby feeding brand leadership." To planning, communication. ①, CCTV and the local TV, local cable. ②, national professional high-end infant magazine publicity. ③, national large cities "directory marketing" spread. ④, regional and medium-sized events sponsored or participated in infants and young children. ⑤, high-end baby stores in all regions, large stores of special promotions ⑦, Online Marketing. ⑧, benign event marketing (also known as a good event speculation spread by small Elder brother)