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"Xin Bailun " the path of the brand

From;  Author:Stand originally Print】【Close
Although go up to be able to see dozen of move in Chinese market before New Year more " NB " the sneaker of the mark, come round before long however the c of a of n of a of l of b of n e w of Beijing e (e of c of n of a of l of a of B of N e w ) sneaker firm is chief s of i of v of a of D of m of apparitor J i is obstinate however the ground thinks, he the travel of this China just is representing the 2nd big, world of this United States the 4th old sneaker brand lands China formally.
The explanation when Luo Peiping of general manager of division of big China of e of c of a of n of a of l of b of n e w is accepting special report of our newspaper reporter says: "A lot of years before, e of c of n of a of l of a of B of N e w is in home has an agent, but we discover the agent is being stolen however later,did a lot of copy to risk a shoe, these shoes are essential the quality standard of e of c of n of a of l of a of B of w of e of short of N, so, we are in to now and they engage in a lawsuit. Although the behavior that these copy risk did not cause very big immediate loss to our company, but bring us very much worry, it is us should spend a lot of time and energy to make up for and rebuild the fame of this brand. It is China of head office make one's bow this, we are to be in China to have own right of administration for the first time. We are to be in China to have own right of administration for the first time..
Luo Peiping says, e of c of a of n of a of l of b of w of e of near future n is in China the particular investment of market brand respect returns inaccuracy to decide, but they had decided through big city waiting to sponsor marathon contest in Beijing, Shanghai him promotion is the famousest with the product that occupies world first place -- slow running shoes. And the 100 beautiful companies that they also had pursued high-end lady installing a shoe with home managed strategic collaboration relation, with period use 100 beautiful the channel resource in whole China market, open brand shop in Beijing and Shanghai centrally above all.

The be able to bear or enduring with very much to earlier than oneself action face gram, Adidasi, and Chinese mainland has grown the competition of the brand of the Li Ning that rise, s of i of v of a of D of J i m is very self-confident: "We all over the world the competitor is those a few. "We all over the world the competitor is those a few..

This kind of confidence should originate e of c of a of n of a of l of b of n e w the road of brand of near 100 years. e of c of n of a of l of a of b of n e w was 1906 at first a Bostonian arch is propped up implement company, last centuries the sneaker that c e begins the n of a of l of a of b of n e w of 50 time to make major for local runner, 1972, s of i of v of a of D of J i m in Bostonian marathon day bought company of e of c of n of a of l of a of b of n e w that day. At that time, company of e of c of n of a of l of a of b of n e w can produce 30 pairs of match shoes only everyday. 1976 e of c of n of a of l of a of b of n e w 320 slow running shoes by " d of l of r of o of W of s of ' of r of e of n of R u n " athletic magazine is chosen for " the first slow running shoes of world " . What Fulaiming wears the marathon champion at that time is 320 running shoes, later this shoe all over the world wide for popularity. Arrive from 1991 2002, e of c of n of a of l of a of b of n e w has become a whole world to grow the fastest motion brand, 40 million pairs are achieved every year in global sales volume, income exceeded 11 2001. 600 million dollar.
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